About / Andres Rusic
Andres Rusic.
Founder & creative director.
Who is Andres Rusic? Andres Rusic is the founder and creative director of Marketing & AI, a Houston, Texas studio that builds websites, SEO, answer engine optimization (AEO), generative engine optimization (GEO) and custom AI tools for small businesses. He leads the Houston AI Visibility Index, an open study of how readable 2,474 Houston-area business websites are to AI search tools.
His work sits where marketing meets the technical side of search: making a business easy for Google and AI tools to find, read and describe correctly, then building the small tools that handle the work that follows.
01 / Research
Houston AI Visibility Index.
An open dataset, published October 2026 under CC BY 4.0.
Andres designed and ran the Houston AI Visibility Index, which checked 2,474 independent Houston-area business websites for what AI search tools can actually read. Only 31% passed four basic checks; the gaps were structure, not blocking. The data, method and segment results are public.
- Report: Houston AI Visibility Index, October 2026
- Dataset and DOI: 10.5281/zenodo.23130268 (Zenodo)
- Mirrors: Hugging Face · Kaggle
02 / Focus
What he works on.
The areas behind Marketing & AI’s client work.
- Answer engine and generative engine optimization: pages and business facts that ChatGPT, Perplexity and AI Overviews can quote. AI SEO and AEO service.
- Technical and local SEO: crawl access, structured data (Schema.org) and consistent listings. Technical and local SEO.
- Accessible web design: sites built toward WCAG 2.1 AA. Accessible web development.
- Marketing automation: custom tools and workflows for the work that follows a lead. Automation and internal tools.
03 / Profiles
Find him elsewhere.
Verified profiles for Andres and the studio.
- ORCID: 0009-0001-8836-1796
- LinkedIn: Andres Rusic · Marketing & AI
- Studio: About Marketing & AI · Client work
Next / Review
Want Andres to look at your site?
Bring your website and the searches you care about. In 30 minutes you see what Google and AI tools can read today and what to fix first.