The challenge
A class is experiential, but the decision to visit still happens through a short screen.
The portrait clip shows participants moving through a group training space rather than describing the class abstractly.
F45 Training / Fitness · Local studios
Let people feel the class.
Greatwood class creative, with local profile reporting for Greatwood and Lakes of Bella Terra.
What did Marketing & AI do for F45 Training? The portrait clip puts training activity at the center. Its short format gives the studio a direct way to show a class in social content.
Social video and local measurement
Can a prospective member feel the class and find a local studio action?
For local experiences, show enough of the service to make the next visit feel concrete.
Review measurement and reportingThe decision
Show real movement in a short portrait clip and read the local profile actions beside it.
The current report records profile views, website clicks, calls, and directions for two locations.
What the evidence shows
The class video and current two-location GBP summary provide the visible creative and activity record.
The evidence does not establish membership, campaign return, or ownership of the wider studio group.
The work in motion
Press play.
See the idea.
A ten-second portrait clip of a group workout at F45 Greatwood.
Silent visual preview. Visual description: participants exercise at different stations in an F45 group training space. The clip shows the pace and setting of the class.
A recent snapshot / Google data
The numbers.
With the full picture.
June 3–August 31, 2026
Compared with March 5–June 2, 2026.
This is recent site activity, separate from the archived work above. It covers all activity in the selected reports, including changes made by other teams. It does not measure our work alone.
Google Business Profile 2 profiles · View data +
Daily counts from the 2 profiles listed below. Views can count the same person on different days or devices. Call clicks are taps on the call button, not completed calls. Direction requests are not confirmed store visits.
| Measure | Jun 3–Aug 31 | Mar 5–Jun 2 | Change |
|---|---|---|---|
| Profile views on desktop Search | 1,269 | 1,216 | +4.4% |
| Profile views on mobile Search | 4,333 | 4,436 | -2.3% |
| Profile views on desktop Maps | 513 | 429 | +19.6% |
| Profile views on mobile Maps | 2,920 | 3,137 | -6.9% |
| Website clicks from the profile | 615 | 545 | +12.8% |
| Call-button clicks | 145 | 129 | +12.4% |
| Requests for directions | 966 | 907 | +6.5% |
Profiles included: F45 Training Lakes of Bella Terra · F45 Training Greatwood.
| Location | Jun 3–Aug 31 | Mar 5–Jun 2 |
|---|---|---|
| F45 Training Lakes of Bella Terra | 222 | 208 |
| F45 Training Greatwood | 393 | 337 |
Clicks are visits from a search result. Impressions count appearances in search. One person can have several website sessions. These measures do not show sales or booked jobs.
Download these figuresFor a similar creative brief
Give attention somewhere useful to go.
Use this story when a video or campaign needs to earn attention and make the next action understandable.
A useful first review
- Name the audience and one action before deciding the format or runtime.
- Review captions, contrast, and sound-off readability as part of the creative.
- Reuse approved material only where it answers the same buyer question and still carries the right context.
A similar challenge?
Bring us your
next creative brief.
For local experiences, show enough of the service to make the next visit feel concrete.
Talk about a project like this