The challenge
A training offer has to explain its purpose before someone chooses a course path.
The current site presents a training and discovery path through “How we help you” and “How we work with you.”
CreateInterest / Education · Leadership training
From a training question to a conversation.
A training website that introduces the offer and guides teams toward a discovery call, with campaign video to carry the message further.
What did Marketing & AI do for CreateInterest? The campaign frames a leadership message for social viewing. Large on-screen captions support viewing with the sound off, and the final card connects the idea to the course offer.
Web design and campaign creative Client websitecreateinterest.comA closer look / September 2026
Beyond the first screen.
Explore the details on desktop and phone. Select either image for a closer look.
Find the right training path.
A dedicated service page explains how the team helps.
View this client page
The same site, on a phone.
A real mobile browser capture at 390 pixels wide.
View this client pageCan a leadership lesson lead people to the right next step?
A training site is easier to use when discovery, onboarding, and the course path are clear before a visitor commits.
Explore web design and developmentThe decision
Keep the website routes visible: how the team helps, how it works with learners, and where to begin training.
The June 2026 film carries a leadership idea in a short format with readable burned-in captions.
What the evidence shows
The current site navigation and the June 2026 campaign film show the available public record.
The available public and report evidence describes the route and campaign; it does not show enrollment or training outcomes.
The work in motion
Press play.
See the idea.
A captioned short video for a CreateInterest leadership training campaign.
The original video includes on-screen captions. Historical campaign content; the pictured offer is from the original campaign.
A recent snapshot / Google data
The numbers.
With the full picture.
June 3–August 31, 2026
Compared with March 5–June 2, 2026.
This is recent site activity, separate from the archived work above. It covers all activity in the selected reports, including changes made by other teams. It does not measure our work alone.
| Measure | Jun 3–Aug 31 | Mar 5–Jun 2 | Change |
|---|---|---|---|
| Clicks from Google SearchGoogle Search Console | 1 | No row returned | Not calculated |
| Appearances in Google SearchGoogle Search Console | 58 | No row returned | Not calculated |
| Website sessionsGoogle Analytics 4 | 24 | No row returned | Not calculated |
| Website usersGoogle Analytics 4 | 24 | No row returned | Not calculated |
Clicks are visits from a search result. Impressions count appearances in search. One person can have several website sessions. These measures do not show sales or booked jobs.
Download these figuresFor a similar creative brief
Give attention somewhere useful to go.
Use this story when a video or campaign needs to earn attention and make the next action understandable.
A useful first review
- Name the audience and one action before deciding the format or runtime.
- Review captions, contrast, and sound-off readability as part of the creative.
- Reuse approved material only where it answers the same buyer question and still carries the right context.
A similar challenge?
Bring us your
website question.
A training site is easier to use when discovery, onboarding, and the course path are clear before a visitor commits.
Talk about a project like this