# Affinity Kennels | Website measurement | Marketing & AI

Source: https://marketingandai.com/work/affinity-kennels/
Last updated: 2026-10-04
Publisher: Marketing & AI (Houston, Texas)

> A dated view of website traffic, with the numbers kept in context. Work by Marketing & AI: Website measurement.

[← All work](https://marketingandai.com/work/) Affinity Kennels / Specialist retail · Pet services

## Make site activity easy to understand.

A dated view of website traffic, with the numbers kept in context.

What did Marketing & AI do for Affinity Kennels? The saved [Google Analytics](https://marketingandai.com/learn/glossary/#ga4) report shows users and sessions. We keep the dates with the counts so anyone can check what the chart means.

[Measurement and reporting](https://marketingandai.com/services/competitive-intelligence/)[Client website affinitykennels.com](https://affinitykennels.com/)

Dated evidence [View full image](https://marketingandai.com/work/affinity-proof.png)

Original aggregate analytics capture.

Story Evidence Next step

### Can a business read its site activity without mistaking visits for sales?

Good measurement begins by separating exposure, visits, actions, and business outcomes.

[Review competitive intelligence](https://marketingandai.com/services/competitive-intelligence/)

The challenge

#### A report is useful only when its measures, dates, and limits are clear.

The archived report records 6.9K users and 8.1K sessions from October 1, 2022–January 1, 2024.

The decision

#### Keep the date range with users, sessions, and local profile actions.

The current report adds [Search Console](https://marketingandai.com/learn/glossary/#google-search-console) and Business Profile measures for a comparable recent window.

What the evidence shows

#### The original Analytics capture and current GSC/GBP report provide the measurable record.

Neither source connects a visit to a sale or proves the effect of one site change.

The evidence / Google Analytics

### The measured result, with its source.

October 1, 2022–January 1, 2024

The report records 6.9K users and 8.1K sessions. We show absolute totals rather than the large percentage changes against a small earlier baseline.

**See the source**

Original capture · Google Analytics. Select the image to enlarge it.

[Open original image](https://marketingandai.com/work/affinity-proof.png)

A recent snapshot / Google data

### Recent Google search and profile data.

June 3–August 31, 2026
Compared with March 5–June 2, 2026.

This is recent site activity, separate from the archived work above. It covers all activity in the selected reports, including changes made by other teams. It does not measure our work alone.

Two equal 90-day reporting periods · Retrieved September 4, 2026
| Measure | Jun 3–Aug 31 | Mar 5–Jun 2 | Change |
| Clicks from Google Search Google Search Console | 202 | 202 | 0.0% |
| Appearances in Google Search Google Search Console | 1,739 | 1,918 | -9.3% |

**Google Business Profile 1 profile · View data +**

Daily counts from the profile listed below. Views can count the same person on different days or devices. Call clicks are taps on the call button, not completed calls. Direction requests are not confirmed store visits.

Business Profile · The same two 90-day periods
| Measure | Jun 3–Aug 31 | Mar 5–Jun 2 | Change |
| Profile views on desktop Search | 127 | 108 | +17.6% |
| Profile views on mobile Search | 1,082 | 1,123 | -3.7% |
| Profile views on desktop Maps | 43 | 44 | -2.3% |
| Profile views on mobile Maps | 32 | 56 | -42.9% |
| Website clicks from the profile | 242 | 232 | +4.3% |
| Call-button clicks | 16 | 23 | -30.4% |
| Requests for directions | 1 | 0 | Not calculated |

Profiles included: Affinity Kennels.

Clicks are visits from a search result. Impressions count appearances in search. One person can have several website sessions. These measures do not show sales or booked jobs.

[Download these figures](https://marketingandai.com/work/reports/affinity-kennels.csv)

For a similar measurement problem

### Use this for a measurement brief.

Use this story when the first decision is whether a visibility or content signal is useful enough to act on.

A useful first review

- Record the query, source, date, and location with each observation.
- Separate visits, inquiries, qualified opportunities, and sales in the review.
- Choose the next check before changing the page or campaign so the comparison stays meaningful.

A similar challenge?

### Planning a similar search project?

Good measurement begins by separating exposure, visits, actions, and business outcomes.

[Talk about a project like this](https://marketingandai.com/#contact)

A similar need? Explore the work behind it.

[Measurement and reporting](https://marketingandai.com/services/competitive-intelligence/)[Start with a review](https://marketingandai.com/#contact) Keep exploring [F45 Training](https://marketingandai.com/work/f45-greatwood/)