# Marketing & AI

> Marketing & AI is a Houston, Texas marketing and software studio. We build fast websites, local SEO, and AEO/GEO (answer and generative engine optimization) so businesses get found on Google, ChatGPT, Perplexity, and Google AI Overviews, plus custom AI tools and automation that cut repetitive work. Formerly Marketingai.de; also known as MarketingAide.

- Location: Houston, Texas. Serves Houston, Katy, Sugar Land, Spring, The Woodlands, Humble and Kingwood, Pasadena, Clear Lake, and remote clients.
- Contact: creative@marketingaide.io · 832-314-9517
- How to start: a free 30-minute audit of your site, search presence, and tools. A written scope follows before any commitment.

## Services

- [Web design & development](https://marketingandai.com/services/accessible-web-development/): fast, accessible websites (designed toward WCAG 2.1 AA), ecommerce, and Square/WooCommerce checkout.
- [Technical & local SEO, AEO, GEO](https://marketingandai.com/services/technical-local-seo/): search structure, local visibility, structured data, and answer-ready content for AI search.
- [AI tools & workflow automation](https://marketingandai.com/services/automation-internal-tools/): custom web apps, portals, data parsing, reports, and lead intake.
- [Competitive intelligence](https://marketingandai.com/services/competitive-intelligence/): search and market research that sets priorities.
- [AI SEO & AEO agency](https://marketingandai.com/services/ai-seo-aeo-agency/): what the work includes and how results are measured, with no ranking guarantees.
- [Roofing SEO](https://marketingandai.com/industries/roofing-seo/): SEO for Houston and Texas roofing contractors.
- [Contractor SEO](https://marketingandai.com/industries/ai-marketing-for-contractors/): SEO and AI marketing for Houston trades.
- [All services](https://marketingandai.com/services/)

## Definitions

- AEO (answer engine optimization): making a business the clear, citable answer when people ask search features and AI assistants a question.
- GEO (generative engine optimization): helping AI tools such as ChatGPT, Perplexity, and Google AI Overviews name and cite a business in generated answers.

## Proof

- [Immaculate Car Wash case study](https://marketingandai.com/case-studies/immaculate-car-wash/): website and local SEO/AEO/GEO; +76% organic clicks in 30 days.
- [Appliance Outlet Texas case study](https://marketingandai.com/case-studies/appliance-outlet-texas/)
- [Selected work](https://marketingandai.com/work/)

## Free tools

- [AI search visibility check](https://marketingandai.com/free-tools/ai-search-visibility/): scans one public page for indexability, metadata, headings, structured data, mobile setup, and image alt text.
- [AEO answer readiness check](https://marketingandai.com/free-tools/aeo-answer-readiness/): scores whether a passage answers a customer question clearly.
- [Local business schema generator](https://marketingandai.com/free-tools/local-business-schema/): builds LocalBusiness JSON-LD from your business facts.
- [AI citation factor check](https://marketingandai.com/free-tools/ai-citation-factor-check/): checks a homepage for the six website factors that held up in our test of 40 factors on 880 Houston business sites (meta description, reviews, a specific schema type, prices, years in business, city pages), with the study's evidence for each.

## Research

- [Houston AI Visibility Index, October 2026](https://marketingandai.com/research/houston-ai-visibility-index/): original study of 2,474 Houston small business websites; only 31% pass four AI-ready basics, 45% have no business schema, about 5% block AI search crawlers. Data: CC BY 4.0, DOI [10.5281/zenodo.23130268](https://doi.org/10.5281/zenodo.23130268).

- [Houston AI Citation Study, October 2026](https://marketingandai.com/research/houston-ai-citation-study/): 232 local questions asked to Google AI Mode and Perplexity (3,102 citations, 937 recommendations, 15 industries, 8 Houston-area cities). 95% of AI Mode's picks were Google Business Profiles (median 4.9 stars, 323 reviews); Perplexity cited business websites (49%) and directories (45%); the engines shared a top pick 8% of the time; sites passing four AI-ready basics were 4x as likely to be cited. Data: CC BY 4.0, DOI [10.5281/zenodo.23820176](https://doi.org/10.5281/zenodo.23820176).
- [Which AI citation factors matter (Houston AI Citation Study)](https://marketingandai.com/research/houston-ai-citation-study/ai-citation-factors/): 40 website factors tested on 880 Houston-area business sites (492 cited by Google AI Mode or Perplexity, 388 not cited, same industries). Six held up in every test: a meta description (96% of cited sites vs 79%), reviews or testimonials on the homepage (odds ratio 3.4), a specific schema business type (3.0), prices (2.5), years in business (1.8) and city pages. Business schema, FAQ schema, llms.txt and freshness were linked but explained by other factors; link authority was mixed; page speed, domain age and firewall settings showed no clear link. Data: CC BY 4.0, DOI [10.5281/zenodo.23820175](https://doi.org/10.5281/zenodo.23820175).
- [Houston restaurants and AI search](https://marketingandai.com/research/houston-ai-visibility-index/restaurants/): restaurant slice of the Index; 24% pass the basics, 33% nearly empty without JavaScript, by part of town.
- [Andres Rusic](https://marketingandai.com/about/andres-rusic/): founder and creative director of Marketing & AI; lead of the Houston AI Visibility Index. ORCID 0009-0001-8836-1796.
## Learn
- [AI search and SEO glossary](https://marketingandai.com/learn/glossary/): plain definitions of AEO, GEO, AI Overviews, AI search crawlers, robots.txt, llms.txt, JSON-LD and more.

- [AI SEO vs traditional SEO](https://marketingandai.com/compare/ai-seo-vs-traditional-seo/)
- [GEO vs SEO](https://marketingandai.com/compare/geo-vs-seo/): differences, where to start by business type, and how to measure AI citations.
- [AEO vs SEO](https://marketingandai.com/compare/aeo-vs-seo/): how to write answers search features and AI assistants can use.
- [AEO vs GEO](https://marketingandai.com/compare/aeo-vs-geo/): AEO optimizes one page for a direct answer; GEO optimizes how AI tools describe the whole business. Includes Houston data.
- [AEO for Houston small businesses](https://marketingandai.com/learn/aeo-for-houston-small-business/)
- [AI SEO for local businesses](https://marketingandai.com/learn/ai-seo-for-local-business/)
- [FAQ](https://marketingandai.com/faq/)

## Optional

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- [About](https://marketingandai.com/about/)
- [Houston](https://marketingandai.com/locations/houston/)
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