# Andres Rusic, Founder & Creative Director | Marketing & AI Source: https://marketingandai.com/about/andres-rusic/ Last updated: 2026-10-04 Publisher: Marketing & AI (Houston, Texas) > Andres Rusic is the founder and creative director of Marketing & AI in Houston and the lead of the Houston AI Visibility Index. Research, focus and profiles. [Home](https://marketingandai.com/) [About](https://marketingandai.com/about/) Andres Rusic About / Andres Rusic ## Andres Rusic. Founder & creative director. Marketing & AI, Houston, Texas · Updated October 4, 2026 Who is Andres Rusic? Andres Rusic is the founder and creative director of Marketing & AI, a Houston, Texas studio that builds websites, [SEO](https://marketingandai.com/learn/glossary/#seo), [answer engine optimization](https://marketingandai.com/learn/glossary/#aeo) (AEO), [generative engine optimization](https://marketingandai.com/learn/glossary/#geo) (GEO) and [custom AI tools](https://marketingandai.com/learn/glossary/#custom-ai-tools) for small businesses. He leads the Houston AI Visibility Index, an open study of how readable 2,474 Houston-area business websites are to AI search tools. His work sits where marketing meets the technical side of search: making a business easy for Google and AI tools to find, read and describe correctly, then building the small tools that handle the work that follows. [Get your free 30-minute audit](https://marketingandai.com/#contact) See his research 2,474 Houston sites · October 2026 Share passing each AI-ready check - AI crawlers allowed in robots.txt 98% - Real text without JavaScript 81% - Business schema 55% - Exactly one H1 54% - All four together 31% 01 / Research ### Houston AI Visibility Index. An open dataset, published October 2026 under CC BY 4.0. Andres designed and ran the [Houston AI Visibility Index](https://marketingandai.com/research/houston-ai-visibility-index/), which checked 2,474 independent Houston-area business websites for what AI search tools can actually read. Only 31% passed four basic checks; the gaps were structure, not blocking. The data, method and segment results are public. - Report: [Houston AI Visibility Index, October 2026](https://marketingandai.com/research/houston-ai-visibility-index/) - Dataset and DOI: [10.5281/zenodo.23130268 (Zenodo)](https://doi.org/10.5281/zenodo.23130268) - Mirrors: [Hugging Face](https://huggingface.co/datasets/Marketingandai/houston-ai-visibility-index) · [Kaggle](https://www.kaggle.com/datasets/marketingandai/houston-ai-visibility-index-october-2026) 02 / Focus ### What he works on. The areas behind Marketing & AI’s client work. - Answer engine and generative engine optimization: pages and business facts that ChatGPT, Perplexity and [AI Overviews](https://marketingandai.com/learn/glossary/#ai-overviews) can quote. [AI SEO and AEO service](https://marketingandai.com/services/ai-seo-aeo-agency/). - Technical and local SEO: crawl access, [structured data](https://marketingandai.com/learn/glossary/#structured-data) (Schema.org) and consistent listings. [Technical and local SEO](https://marketingandai.com/services/technical-local-seo/). - Accessible web design: sites built toward [WCAG](https://marketingandai.com/learn/glossary/#wcag) 2.1 AA. [Accessible web development](https://marketingandai.com/services/accessible-web-development/). - Marketing automation: custom tools and workflows for the work that follows a lead. [Automation and internal tools](https://marketingandai.com/services/automation-internal-tools/). 03 / Profiles ### Find him elsewhere. Verified profiles for Andres and the studio. - ORCID: [0009-0001-8836-1796](https://orcid.org/0009-0001-8836-1796) - LinkedIn: [Andres Rusic](https://www.linkedin.com/in/andres-rusic-marketingaide/) · [Marketing & AI](https://www.linkedin.com/company/marketingandai/) - Studio: [About Marketing & AI](https://marketingandai.com/about/) · [Client work](https://marketingandai.com/work/) Next / Review ### Want Andres to look at your site? Bring your website and the searches you care about. In 30 minutes you see what Google and AI tools can read today and what to fix first. [Get your free 30-minute audit](https://marketingandai.com/#contact) ### Related on this site - [Houston AI Visibility Index](https://marketingandai.com/research/houston-ai-visibility-index/) The study Andres designed and ran. - [About the Marketing & AI studio](https://marketingandai.com/about/) How the studio works and decides. - [AI SEO and AEO work in Houston](https://marketingandai.com/services/ai-seo-aeo-agency/) The service he leads. - [Client case studies](https://marketingandai.com/case-studies/) Real projects for Houston-area businesses. Find the right next step for your business. [Start with a review](https://marketingandai.com/#contact)[See real client work](https://marketingandai.com/work/)